Public media has a special place in the American landscape. It’s responsible for creating groundbreaking programs around shared values of kindness and inclusivity. And we rely on it, now more than ever, to provide us with the facts.
I sat down with my good friend and former colleague, Tina Cassidy, to talk about public media’s role in restoring trust in the press. She is the chief marketing officer of GBH, a public media entity and the largest content creator for PBS. Recently rebranded, GBH is behind national icon series like NOVA, FRONTLINE and Masterpiece. It's also the home of PBS Learning Media that offers free curriculum to teachers and students.
GBH produces news and content that’s accurate, accountable and ethical. In fact, for the 18th year in a row, Americans named PBS the most trusted institution in a nationwide survey.
In this video, Tina discusses the impact of fake news on public media audiences and what GBH is doing to combat misinformation and encourage media literacy.
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