Video Q&A: GBH CMO Tina Cassidy on Public Media and Restoring Trust

Feb 22, 2021 Beth Monaghan

Public media has a special place in the American landscape. It’s responsible for creating groundbreaking programs around shared values of kindness and inclusivity. And we rely on it, now more than ever, to provide us with the facts. 

I sat down with my good friend and former colleague, Tina Cassidy, to talk about public media’s role in restoring trust in the press. She is the chief marketing officer of GBH, a public media entity and the largest content creator for PBS. Recently rebranded, GBH is behind national icon series like NOVA, FRONTLINE and Masterpiece. It's also the home of PBS Learning Media that offers free curriculum to teachers and students. 

GBH quote card 2

GBH produces news and content that’s accurate, accountable and ethical. In fact, for the 18th year in a row, Americans named PBS the most trusted institution in a nationwide survey

In this video, Tina discusses the impact of fake news on public media audiences and what GBH is doing to combat misinformation and encourage media literacy.  

Resources mentioned in this video: 

Beth Monaghan

Since the early days working around her kitchen table, Beth has grown Inkhouse into one of the top independent PR agencies in the country. She’s been named a Top Woman in PR by PR News, a Top 25 Innovator by PRovoke, and an Ernst & Young Entrepreneur of the Year finalist. Beth designed Inkhouse’s signature Storytelling Workshop to mirror the literary hero’s journey and to unearth the emotional connections that bind an audience to a brand or idea. She also uses narratives to build Inkhouse’s culture, most recently through two books of employee essays, “Hindsight 2020” and “Aren’t We Lucky?”

Read more from Beth Monaghan

To subscribe to the InkHouse Inklings blog, and for other thought leadership content just add your email address:



InkHouse has been recognized by:
  • TPTW_2019_grey
  • inc-bwp-2019-standard-logo
  • women-led-business-logo-1
  • PRNews_TopPlaces