It was a full house and a who’s who of top Boston marketers at the Boston Ad Club’s CMO Breakfast this month. The Ad Club did a great job creating networking opportunities against the backdrop of Google’s state of the art Cambridge campus. At InkHouse we are always looking to expand our understanding of consumer marketing trends and stay ahead of the curve when it comes to how the media landscape is changing and this talk was on point.
Chris Davis, VP of Global Marketing, New Balance was the headline speaker and came ready to share the 112-year-old, private company’s latest product roadmap, distribution strategies and digital marketing campaigns. He opened the talk by setting the stage with a quote we should all take to heart as marketers, ”the death of all major brands lies in the notion of stagnation.” So how does New Balance continue to win in the highly competitive footwear and apparel market? Let’s take a look at five key takeaways from the brand’s top marketer: