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Inklings Blog

Print’s hangin’ in there – and will continue to do so

I was recently flipping through a friend’s People magazine when I stumbled across an interesting – and comforting – advertisement. It was a simple text ad – a bold, two-sentence headline with five short paragraphs – with a powerful message. Young adults (ages 18 to 34), like myself, are the most dedicated readers of magazines, and readership among that demographic is increasing. It equals or...

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