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Inklings Blog

The Opportunity for PR in the State of the News Media

According to The Pew State of News Media 2013 Report, there was a 3.6 to 1 ratio of PR people to journalists in 2008 (up from 1.2 to 1 in 1980). I am not surprised. InkHouse grew 45 percent last year, and we’re on course to do the same or more in 2013. Why this growing gap? In short, the news media’s business model is in painful flux. As the Pew notes, “newsroom cutbacks in 2012 put the...

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Does a Startup Need a PR Firm?

In a random act of Googling last night, I was searching on PR firms and I stumbled on a bunch of Quora and Google+ discussions where entrepreneurs were asking a simple question: how do I choose a PR firm? The answers to these questions were many, all with the same common theme largely from journalists — you can do PR yourself. Forget the agency. Just get to know the press you need and reach...

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Real Estate Spam: There's a Better Way to Do Marketing

Last month, as I was trawling Twitter, I experienced one of those moments of truth that often lead to a blog post. “Stop the Madness! Why do we spam the crap out of each other #CRE?” It was an excellent question from @TenantAdvisor. His screenshot (above) showed a whole bunch of emails from the real estate world; no doubt property listings or announcements about recent transactions.

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Goodbye Google Reader, Hello Feedly

Twitter has been buzzing since Google announced that they would be killing off Google Reader come July 1. Some people are skeptical, citing the announcement as a stunt for PR. Many people are upset. Google Reader is, after all, something of a lifeline for PR and marketing professionals, as well as journalists and bloggers. It is an easy, one-stop spot to get all of the news of the day, from...

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If I Did the Pope's PR

First, let me say that doing the Pope’s PR would be a really hard job, even for a Catholic. He’s controversial in some quarters, his audience is spread around the globe, and his message needs to be translated into many languages. Critics also say the Holy See lacks transparency and is clinging to historic doctrine at a time of global social change. But on top of that, its communications...

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The Re-imagining of PR

The only industry changing more quickly than PR is the media, and we are inextricably intertwined. I entered PR in 1997. The dot.com bubble was fat, as we ignored our collective common sense in the wake of skyrocketing IPOs and lovable sock puppets, which turned out of course, to be unprofitable. Despite the dot.com buzz, we were still perfecting how to use email for media relations and...

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Your Virtual Guide to SXSW

Not all of us can make it to South by Southwest (SXSW), one of the hippest conferences of the year and a top convergence for original music and independent films, as well as a premier destination for innovation and emerging technologies.

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How Are You Being Heard?

At a time in America’s history when the threat of war was pervasive and the future unclear, President John F. Kennedy stood in front of the nation and delivered his now infamous inaugural speech where he requested of citizens: “Ask not what your country can do for you – ask what you can do for your country.” That request came after the newly elected president painted a picture of the grave...

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