On Wednesday evening, May 29, the Boston PR community gathered for Boston PRoud, a fundraiser supporting the One Fund. InkHouse felt honored to co-host the event along with more than 30 area agencies, united by a love for our city and a desire to help those impacted by the Boston Marathon tragedy.
The 24-hour news cycle has given us many gifts (some good, some… less so), but one that is extremely useful to the PR world is a continued need for experts or interesting points of view when a major story breaks. Becoming involved in a breaking news story can be an excellent opportunity to gather wide exposure for your organization and reinforce to the public what it is that you do best....
Last Tuesday, my colleague Katherine and I attended the PRSA Boston Social Media Summit at Bentley University. We returned to the office with pages of notes (and we did plenty of live-tweeting) – here are a few takeaways that stood out to us.
Two months ago, my career did a 180-degree turn.
I left my job as a business reporter and joined a PR firm. While I was excited by the opportunity of digging into a new profession and all the challenges that come with it, I dreaded the inevitable jabs about going to the other side of the broadsheet.
At the White House correspondents’ dinner, President Obama said, “I remember when BuzzFeed was just something I did in college after 2 a.m.”