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Inklings Blog

Boston PRoud (In Six Seconds)

On Wednesday evening, May 29, the Boston PR community gathered for Boston PRoud, a fundraiser supporting the One Fund. InkHouse felt honored to co-host the event along with more than 30 area agencies, united by a love for our city and a desire to help those impacted by the Boston Marathon tragedy.

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Before You Break Into Breaking News

The 24-hour news cycle has given us many gifts (some good, some… less so), but one that is extremely useful to the PR world is a continued need for experts or interesting points of view when a major story breaks. Becoming involved in a breaking news story can be an excellent opportunity to gather wide exposure for your organization and reinforce to the public what it is that you do best....

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Takeaways from the PRSA Boston Social Media Summit

Last Tuesday, my colleague Katherine and I attended the PRSA Boston Social Media Summit at Bentley University. We returned to the office with pages of notes (and we did plenty of live-tweeting) – here are a few takeaways that stood out to us.

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Four Media Pitch Pitfalls From a Former Journalist

Two months ago, my career did a 180-degree turn.

I left my job as a business reporter and joined a PR firm. While I was excited by the opportunity of digging into a new profession and all the challenges that come with it, I dreaded the inevitable jabs about going to the other side of the broadsheet. 

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Seven Things You Need To Know About BuzzFeed

At the White House correspondents’ dinner, President Obama said, “I remember when BuzzFeed was just something I did in college after 2 a.m.”

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New Faces at InkHouse

We’ve been adding new clients, and to keep up, we’ve been searching for Purple Squirrels.

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