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Inklings Blog

How To Get In A Creative Mindset While Working Remotely

When a snowstorm racks the Boston area (even in mid-March), we appreciate being able to work remotely and avoid the commute. But we at InkHouse also believe in flexibility and creativity — supported by a central “work perk” that we can work from home every Friday.

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How to get involved with Snapchat, without actually being on Snapchat

Eight seconds. Not only is that the length of the average human attention span, but it’s also the average duration of a Snapchat post. By nature, Snapchat is ephemeral -- a social platform filled with images, text and videos lasting up to 10 seconds before quickly disappearing.

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How the Media is Using Encryption to Build Trust in the Post-Truth Era

The PR and media landscape is experiencing a dramatic shift as we enter the “post-truth era.” Today’s consumers have become increasingly more skeptical about the information they read and which outlets they view as a credible source. As my colleagues emphasized in a blog post on What the Trump Election Means for Public Relations, trust is a key factor influencing this change.

Meanwhile,...

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InkHouse West: Honey, We’re Home!

InkHouse West is excited to announce that we have officially moved into a brand new office space! While we’re sad to leave 832 Sansome behind, we could not be more thrilled for what’s to come at 550 Montgomery Street, a beautiful building located right next to the Transamerica Pyramid.

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Using Good Judgment In The Era Of #AlternativeFacts

Most memes have a limited shelf life, but on January 22 we encountered one that just won’t seem to go away: #alternativefacts. Since its introduction, the hashtag heard round the world has proven itself to be both comical and dangerously misleading. What does this mean for the world of PR? Its implications are far reaching, but it calls to mind one of our most important InkHouse values: “We...

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New UploadVR Editor-in-Chief Tal Blevins On The VR and AR Stories That Snag His Attention

With VR and AR exploding onto the scene over the past year, InkHouse recently caught up with Tal Blevins, the new Editor-in-Chief of UploadVR. On January 30, UploadVR announced that Tal Blevins, a co-founder of renowned gaming site IGN, would be taking over as its new Editor-in-Chief and Head of Media. We spoke with Blevins to hear how the first few weeks on the job have been, the types of...

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Dear MarTech Marketer: More Real Stories, Fewer Buzzwords Please

Back in November, I wrote about martech’s biggest PR challenge: differentiation, and just recently, I had the opportunity during a webinar to ask two martech influencers - Scott Brinker of Chief Martec and Real Story Group founder Tony Byrne - about their most despised martech buzzwords. Because I have a few that bother me (more on that further down).

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HR West Takes Oakland By Storm; What PR Pros Learned

Last week at the HR West conference, HR execs and industry experts traveled to Oakland, CA to discuss trends and innovation in the industry, how to integrate social into an HR marketing strategy, the current political climate and more. Now that the conference has wrapped, we’ve outlined some key takeaways.

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Ten Tips to Spring Clean Your AP Style

Spring is on the horizon and daylight saving time officially kicks off on Sunday, March 12, making our commutes home brighter. As PR people, we live and breathe AP Style, often finding ourselves writing in AP Style while texting or writing personal emails. Even so, there are certain rules that are often overlooked or misused. Here is a quick refresher to help us all spring clean our AP Style...

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From the Front Lines of HIMSS17

Now that we have had time to decompress from what is arguably the most influential health IT conferences of the year, InkHouse’s healthcare practice wants to share key insights on the show’s top trends and how to best capitalize on key takeaways from a media standpoint. Prior to the conference, we shared conversations with HIMSS executives and reporters from Healthcare Informatics and ...

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InkHouse Celebrates International Women's Day

Today marks International Women’s Day, and also, A Day Without a Woman. At InkHouse, our employees are free to choose how they want to participate in this action. Throughout the day, our offices will be celebrating our women and supporting the women in our communities.

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Five Social Media Tips For Real Estate Developers

Social media is an intimate and transparent way to craft a real estate development’s story while simultaneously highlighting key aspects of a project. By launching a strategic social media campaign, projects can engage local communities, attract potential investors and garner the support needed to get new developments approved. Here are five tips to help real estate development teams build an...

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What International Women's Day Means for InkHouse

Wednesday, March 8 is International Women’s Day, and this year, it’s a A Day Without A Woman, brought to us by those who organized the Women’s March On Washington. When I marched in Boston on Jan. 21 with my two young daughters, I told them they would remember the day forever and that their children would read about it in their history books. Their signs said, “I Count” and “Girls’ Rights Are...

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