Everyone has that person in their social media feed, the one who is constantly posting about how much he/she hates her boss or how awful the company in general is. As a PR professional, I cringe every time I see this because I know that brands can and do “listen” to these conversations on social media and these posts should be against their company social media policies (if they have one). In fact, a recent study by FindLaw.com found that 29 percent of adults ranging from 18-34 are fearful that something that they post on social media could compromise their current or future job prospects.
But what happens when it’s not the employees who are behaving inappropriately on social media but the actual brands themselves? When brands create cringe-worthy moments on social media, users can quickly activate like-minded people against these brands. The more absurd or ironic the blunder, the better. Here are five tips to help brands avoid feeling social media regret:
Have you experienced problems in the past with employees using social media? Consider following in the footsteps of the New York Police Department (NYPD). After a series of gaffes, it was announced this week that it will be sending its officers to Twitter school. What are some additional tips that you have to help brands avoid social media regret?