Code Conference and Mary Meeker: The 10 Internet Trends that Matter Most to PR

May 29, 2014 Beth Monaghan

Mary Meeker at Kleiner Perkins issued this year’s “Internet Trends 2014” report at Re/Code's Code conference yesterday. It’s 164 slides of fascinating information, but which things matter most to PR people? Here you go!

  1. The rumored tech bubble is not as big as some think. 2013 tech IPOs are still 73% below their 1999 peak. Venture financings, too, are 77% below their 2000 peak.
  2. Facebook leads social traffic referrals with 21%. Pinterest has 7% and Twitter has 1%.
  3. Buzzfeed is the top Facebook news publisher. Huffington Post, ABC News, Fox News and NBC follow.
  4. The BBC is the top Twitter news publisher. It is followed by The New York Times, Mashable, ABC News, CNN and Time.
  5. Buzzfeed’s formula works. It has 130MM+ unique visitors with 3x year over year growth. WOW!
  6. Apps are Replacing TV Channels. ESPN had 34MM digital users access ESPN just on smartphones/tablets. The BBC had 234MM requests for TV programs on iPlayer in February 2014. HBO counts 1,000+ hours of video content for HBO Go.
  7. YouTube Channels have Reach and are Growing! The music channel has 85MM subscribers, followed by gaming with 79MM, sports with 78MM, news with 35MM, etc.
  8. YouTube is birthing new stars. Video game commentator PewDiePi has 26MM subscribers.
  9. Fans, not Audiences! According to slide 114 that cites Alex Carloss from YouTube, “An audience tunes in when they’re told to, a fanbase chooses when and what to watch. An audience changes the channel when their show is over. A fanbase shares, comments, curates, creates….”
  10. TV viewing is losing ground. In 1950 TV sets accounted for 100% of viewing. In 2014 it accounts for 57%. DVRs account for 23%, connected TVs 10%, computers 6% and mobile devices 4%.

You can look through the full deck here.

Topics: Mobile, Social Media
Beth Monaghan

Beth is the CEO of InkHouse, which she co-founded in 2007, and has grown into one of the fastest-growing PR firms in the nation with 100+ employees and four offices. Named one of the “Top Women in PR” by PR News, Beth is working to reinvent the PR agency model to bend it toward the kind of culture that catapults great ideas and jettisons the rules that no longer work. At InkHouse, Beth focuses on inventing and implementing the new strategies that shape the agency’s work. In addition to changing the PR profession, Beth is working to change workplace culture as an advocate for equal opportunities. A frequent contributor to Forbes and Fortune, she is widely cited in outlets ranging from NPR, to Harvard Business Review, Fast Company, Huffington Post, Bloomberg and The Boston Globe. Beth was an appointee to Governor Patrick’s Women in the Workplace Task Force, and currently serves on two boards of directors as vice chair for the Alliance for Business Leadership and the vice president of the Massachusetts Women’s Forum. Beth spent six years learning the ropes in startup technology PR at Schwartz Communications and then moved on to venture capital firm Charles River Ventures before she went to The Castle Group, a generalist PR firm, for which she was a vice president. She studied PR, creative writing and journalism at Syracuse University and graduated from its SI Newhouse School of Public Communications.

Read more from Beth Monaghan

To subscribe to the InkHouse Inklings blog, and for other thought leadership content just add your email address:

AUTHORS

ARCHIVES

TOPICS

InkHouse has been recognized by: