Desperate for a Google+ Cross-posting Solution

Aug 10, 2011 Beth Monaghan

In its first month, Google+ reached 20 million users. I am impressed. Brian Solis notes that to reach 10 million users, it took Twitter 780 days and Facebook 852 days. It took Google+ 16 days.

I like Google+ for the same reasons everyone else does: I can segment my contacts for better content sharing and it’s intuitive. Like everyone else in the social media world, I am also entrenched in Twitter, Facebook and LinkedIn and have to constantly remind myself to update Google+.

Deciding when to cross-post and when not to is as personal a decision as what to wear to an interview. It differs for everyone and every company based on your goals and personality. I automatically feed my Tweets through LinkedIn because I use Twitter primarily for business-related conversations. I love the Selective Tweets app for Facebook because when I do pepper in personal tweets, I can feed them to Facebook without logging in separately. I also love twitpic for its easy photo updates for Twitter. I tried Twitterfeed for the InkHouse blog, but found it to be too automated, so I opted for manual tweets and updates that I can schedule over high engagement periods on the social networks of my choice.

In an effort to streamline my personal and professional updates, I started looking for a way to send Tweets to Google+. There are a number of solutions, but I was disappointed to discover that most, while creative, are really workarounds. Google+ does not allow third-party access to its API, which makes a real solution a challenge (if you are interested in the details of the Google and social media standards discussion, check out this thorough piece by Sean Ludwig on VentureBeat).

While we wait for a management solution, which is desperately needed if I’m going to fully embrace Google+ for myself and our clients, here are the workarounds I’ve found:

  • TechTipsGeek’s Tanmay Ahmed suggests an interesting approach using your secret email address available through the Facebook mobile page to use your Google plus post as a status update for Facebook. Apparently, you can simply add a Circle and send your updates to that address and your post will be shared with both your Google+ and Facebook friends. This piece also suggests the Chrome extension to post updates on Twitter, Facebook and Google+.
  • PC Geek Blog suggests creating a RSS feed of your Google+ posts and using another service such as Twitterfeed to publish your feed to Twitter and Facebook.
  • WonderHowTo’s Business Insider piece includes the two options above and another to cross-post to a blog using PlusFeed, which is helpful for writers who produce long pieces in Google+.

As you can see, these aren’t elegant, but they will work for die-hards and self-proclaimed techies. In the meantime, I will continue forcing myself to manually post while I wait for the technical social media folks to create a good solution that enables easy and segmented cross-pollination of content across all of the important channels.

Last month Google+ took down the pages for Sesame Street, Mashable, Ford and Search Engine Land, noting that the platform was not ready for business pages yet. I am still waiting for updates on that front and hoping that the introduction of Google+ business pages, hopefully some day soon, will force the issue.

 

Topics: Twitter, Facebook, Google, Social Media
Beth Monaghan

Beth is the CEO of Inkhouse, which she co-founded in 2007 and has grown into one of the top ranked agencies in the country. Beth’s been recognized as one of the Top Women in PR by PR News, the Top 25 Innovators by The Holmes Report and as an Ernst & Young Entrepreneur of the Year finalist. Beth believes that shared values, and the freedom to create are the foundations of all meaningful work. She brings this philosophy to building a culture of creative progress at Inkhouse.

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