Today’s newsrooms are scaling back and many editors don’t have the time or the staff to squeeze in a 30-minute interview. While securing that all-star media briefing is always a top goal for most media relations professions, it’s worth remembering that placing contributed content is an excellent way to get your content in front of your target audiences.My colleague Rachael Tucker wrote a must-read blog post earlier this year on content creation, but after you create strong content, the next step is finding somewhere to place it so that it is consumed by your target audience. When it comes to pitching bylined articles, keep these five tips in mind:
Keep these tips in mind to ensure that your great content finds the best home!
Sydney is a senior account executive at InkHouse, where she is involved in content development and media strategy and execution. Her experience spans across a range of tech sectors, from working with clients in the advertising and marketing technologies space to enterprise giants like Progress Software. She earned her M.S. in Public Relations from Boston University in 2013, and a B.A. in Journalism from the University of Massachusetts Amherst in 2012.