Thanksgiving has always been my favorite holiday – no stressing over finding that perfect gift, no horrific mall trips -- just the yearly reminder (because, often, we all need that reminder) to be thankful for what is most important in life, and what we have right here in front of us.
For InkHouse, 2016 brought much to be grateful for. Our two offices continue to grow at a rapid rate, with 100 employees, exciting clients, challenging projects and new ways to tell stories (stay tuned for more on data science and virtual reality). Our work once again earned us a spot as a PR News Agency of the Year and among our amazing team we are proud to claim a PR News PR Professional of the Year nominee, a Rising Star Under 30 honoree, as well as a Banker & Tradesman Women of FIRE honoree as some of our own.
Mostly, though, I'm proud to be in the company of these talented people every day. When I think of InkHouse I think of creativity, kindness and grit. They could work anywhere and I am still humbled that they choose to spend their days here. They have shown me the true meaning of community in a year that is ending up in uncertainty.
I’m not sure if I’m thankful for the nastiness of the election, but I am thankful for its reminders about how to deal with conflict and disagreement and how much transparency and authenticity matter when it comes to public discourse. I spent the morning of election day telling my daughters what it would mean to have the first female president and the morning after teaching them about democracy and respecting our process. So whatever you believe this Thanksgiving, what is clear is that we all have an opportunity to stand up and be counted. Our voices matter, and that will apply even more so to businesses now as well, as Tina Cassidy and I wrote in an Op-Ed for the Boston Globe this week, “Businesses are the New Battleground States.”
As we look to 2017, I am thankful that we will mark InkHouse's 10th Anniversary and I couldn't be more proud of the work and people that have filled these 3,650 days (give or take a few that we spent huddled around one small kitchen table).
I wish you all a Thursday of hopefully not too awkward holidays with your family and friends, but also some peaceful reflection -- on the bad, the ugly, but mostly the good. Because there is so much good.
Beth is the CEO of InkHouse, which she co-founded in 2007, and has grown into one of the fastest-growing PR firms in the nation with 100+ employees and four offices. Named one of the “Top Women in PR” by PR News, Beth is working to reinvent the PR agency model to bend it toward the kind of culture that catapults great ideas and jettisons the rules that no longer work. At InkHouse, Beth focuses on inventing and implementing the new strategies that shape the agency’s work. In addition to changing the PR profession, Beth is working to change workplace culture as an advocate for equal opportunities. A frequent contributor to Forbes and Fortune, she is widely cited in outlets ranging from NPR, to Harvard Business Review, Fast Company, Huffington Post, Bloomberg and The Boston Globe. Beth was an appointee to Governor Patrick’s Women in the Workplace Task Force, and currently serves on two boards of directors as vice chair for the Alliance for Business Leadership and the vice president of the Massachusetts Women’s Forum. Beth spent six years learning the ropes in startup technology PR at Schwartz Communications and then moved on to venture capital firm Charles River Ventures before she went to The Castle Group, a generalist PR firm, for which she was a vice president. She studied PR, creative writing and journalism at Syracuse University and graduated from its SI Newhouse School of Public Communications.