Earlier this week, 451 named my co-founder Beth a social media strategist to watch in 2012. She is in great company with the likes of Mike Volpe, Brian Solis, Chris Brogan, Sean Ford, among many other true experts. I was thrilled to see my co-founder named. She (and we) as a firm do little to promote ourselves (you know, plumber with the leaky faucet, cobbler's shoeless children-type thing).
So, it was particularly great to see Beth's name on the list — not because she promotes herself as an expert — but because she really is one. She is one of the few people in the field who does not just pontificate about the virtues of social media, but actually puts them to pragmatic business use.
When we set out to create InkHouse together just a few years back, our goal was to create a different kind of PR firm. One in which media relations is essential — but not everything. We saw the content marketing wave coming and the next flock of influencers on the horizon and tried — and continue to try daily — to use approaches and strategies that stay on the leading edge of communications. We get better every day (if I do say so myself) and it is largely because of Beth's continuous innovative thinking and experimenting in the social media realm. If you haven't met Beth, you should. And I hope you get the chance to in