Last week, I wrote about What You Should Expect from Your PR Agency. In short, you should expect a lot. Public relations is a relationship business. Great client relationships almost always translate into greater success for the overall PR program. But success is a two-way street. If you have a good PR firm that holds up its end of the bargain as I described last week, following are some things you can do to maximize success:
The eight tips above are examples of the most important element in a successful client relationship: partnership. We have the most successful relationships with clients who treat us like a partner, not a vendor. We want to be in it with you.
Beth is the CEO of InkHouse, which she co-founded in 2007 and has grown into one of the top ranked agencies in the country. Beth’s been recognized as one of the Top Women in PR by PR News, the Top 25 Innovators by The Holmes Report and as an Ernst & Young Entrepreneur of the Year finalist. Beth believes that shared values, and the freedom to create are the foundations of all meaningful work. She brings this philosophy to building a culture of creative progress at InkHouse.