Making #Popular Hashtags Work for You

Aug 01, 2014 Cathy Corwin

Hashtags – they’re not just an amazing reoccurring segment on The Tonight Show Starring Jimmy Fallon (see here and here and, oh wait, here too), or a hilarious way to look back at the Twitterverse (remember #thingslongerthankimkardashiansmarriage?). When properly leveraged, hashtags can help expand your content reach, make Tweets more findable in Twitter searches, and can even become popular enough to become a “Trending Topic.” So, with all this in mind, here are a few ways to strategically use “popular” hashtags to boost your company’s social success:


  • Highlight case studies or document your progress with a project.
  • Remodeled office space, or moved into a new place completely? Show it off!
  • Point to updates or add-ons to your products.


  • Share your tips, or expert point of view. If you’ve written a blog about this topic, be sure to link back to it.

#ThrowbackThursday (or #TBT) / #FlashbackFriday (or #FBF)

  • Use either of these hashtags to link back to an old blog post or popular content. Great for slow news days
  • Have a little fun! For example, you could tweet out employees’ old high school photos – maybe even play a game of guess who – or use this as the perfect opportunity to highlight industry milestones or technological advances … Mad Men, anyone?

Here’s a great example from our client, Ipswitch!



  • Here’s an idea. Let’s say you’ve got a conference in NYC – leading up to the event, take a selfie (or superimpose your company mascot if you have one) in front of the Empire State Building or in Central Park. Day of the event, take a selfie (or use your mascot again) in front of your booth.

So go on and get to hashtaging with the best of them! Got more ideas you want to share? Post them in the comments box below.

Topics: InkHouse, Twitter, Social Media
Cathy Corwin

Cathy focuses on driving media relations and thought leadership programs on behalf of her clients, and responsible for fostering strong relationships with reporters. Prior to InkHouse, Cathy was an associate at Finsbury, an international strategic corporate, financial and crisis communications firm. She graduated from the College of the Holy Cross with a bachelor’s degree in English. When she’s not busy working, she can be found catching up on all her favorite Bravo TV shows!

Read more from Cathy Corwin

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