Hashtags – they’re not just an amazing reoccurring segment on The Tonight Show Starring Jimmy Fallon (see here and here and, oh wait, here too), or a hilarious way to look back at the Twitterverse (remember #thingslongerthankimkardashiansmarriage?). When properly leveraged, hashtags can help expand your content reach, make Tweets more findable in Twitter searches, and can even become popular enough to become a “Trending Topic.” So, with all this in mind, here are a few ways to strategically use “popular” hashtags to boost your company’s social success:
#ThrowbackThursday (or #TBT) / #FlashbackFriday (or #FBF)
So go on and get to hashtaging with the best of them! Got more ideas you want to share? Post them in the comments box below.
Cathy focuses on driving media relations and thought leadership programs on behalf of her clients, and responsible for fostering strong relationships with reporters. Prior to InkHouse, Cathy was an associate at Finsbury, an international strategic corporate, financial and crisis communications firm. She graduated from the College of the Holy Cross with a bachelor’s degree in English. When she’s not busy working, she can be found catching up on all her favorite Bravo TV shows!