Yesterday Tina and I were interviewed by CBS Boston TV about Yahoo! CEO Marissa Mayer’s decision to eliminate working from home at the company.I understand why Mayer made her decision. Working from home is great if you only have to collaborate with small teams. In fact, when InkHouse began, we had a 100 percent work from home model. We relied on phone calls, Skype, IM and email to collaborate. And we thought we had it down.
Fast forward to today, we have more than 40 employees and InkHouse is one of the fastest growing private companies in Massachusetts. Had we kept the work-from-home model, we would not be where we are today. Our growth only took off after we took formal office space where we have realized the tremendous value that comes from impromptu brainstorms and hallway conversations.
However, it’s not a black and white decision. Once we took office space, we institutionalized the work from home model. Everyone works from home on Fridays at InkHouse. Those are the days we keep our heads down and focus on strategic planning and writing.
We’d like to keep it this way, but remain open to changing it down the road if our growth necessitates it.
As a mom and a business owner, I understand the pull from both directions. Mayer is under intense scrutiny on both fronts. I wish her the best of luck navigating this gantlet of attention. I am rooting for her.
Here is the CBS Boston interview:
Beth is the CEO of InkHouse, which she co-founded in 2007 and has grown into one of the top ranked agencies in the country. Beth’s been recognized as one of the Top Women in PR by PR News, the Top 25 Innovators by The Holmes Report and as an Ernst & Young Entrepreneur of the Year finalist. Beth believes that shared values, and the freedom to create are the foundations of all meaningful work. She brings this philosophy to building a culture of creative progress at InkHouse.