Media training has never been more important than it is now because we live in a 24/7 breaking news environment. Succinct sound bites and interview prep are critical for conducting a stellar media interview—but the reality today is our attention is being bombarded 24/7 with everything from horrific news like school shootings to a political landscape that is as precarious as it is distracting.
What this means is reporters are scrambling to cover breaking news and there is less room for feature news or live segments on the latest trends—reflecting the ever-changing media landscape. But opportunities still exist, though more rare and coveted, to shine as a spokesperson. How can you make sure you absolutely ace your next interview and stand out in an unforgiving media environment?
At the end of the day, the media will always need great spokespeople to personalize their stories and reach their target audience. So channel your inner Steve Jobs or find someone you admire as a spokesperson, do your prep, and get ready to reach the masses.
Elizabeth’s singular focus at InkHouse is strategic media relations. A former television reporter who covered local news, Elizabeth is also our resident media trainer.Creating and cultivating relationships with top-tier business, consumer and broadcast press is where she excels as well as helping a wide range of clients in the tech, consumer and VC space prepare for these high stakes interviews. Before joining InkHouse in 2011, Elizabeth worked for Blanc & Otus PR, serving for 11 years, where she managed both client and internal teams. She helped large enterprise technology companies such as CA Technologies with thought leadership campaigns and product launches, as well as smaller consumer tech companies such as Ziggs and Digitalsmiths find their voice in crowded markets. She holds a master’s degree in broadcast journalism from Emerson College and a bachelor’s degree in mass communications from Boston University.