Media training has never been more important than it is now because we live in a 24/7 breaking news environment. Succinct sound bites and interview prep are critical for conducting a stellar media interview—but the reality today is our attention is being bombarded 24/7 with everything from horrific news like school shootings to a political landscape that is as precarious as it is distracting.
What this means is reporters are scrambling to cover breaking news and there is less room for feature news or live segments on the latest trends—reflecting the ever-changing media landscape. But opportunities still exist, though more rare and coveted, to shine as a spokesperson. How can you make sure you absolutely ace your next interview and stand out in an unforgiving media environment?
At the end of the day, the media will always need great spokespeople to personalize their stories and reach their target audience. So channel your inner Steve Jobs or find someone you admire as a spokesperson, do your prep, and get ready to reach the masses.