If you’ve been on Facebook long enough, you know that people have taken to the platform for all sorts of reasons: to share photos that commemorate a special occasion, express their political views or even to express grief.
Social media has become a place where people can post on the profile page of someone who has died, celebrate their life by sharing stories about them or share a status update that asks for support while going through the process of grieving.
Death has always been something that has terrified me, but on Facebook I couldn’t look away from these interactions. It nagged at me as I applied to grad school, and even though I went into a program in Media Studies with the intention of focusing on something else, I ultimately decided to approach the topic head-on, researching how people express grief online and how they feel about interacting with someone’s personal profile that remains online. This research has remained relevant (think: funeral selfies) and continues to make me think differently about the tools we use every day in the PR industry.
In my Golden Carrot talk, I wanted to dig a little deeper and explore my own reasons for being interested in this topic. This video is a short look at my talk, but you can read the full story here.
Click here to view InkHouse's full Golden Carrot video series.
Molly is a core media and social media practitioner for her clients. Prior to joining InkHouse, Molly earned her M.A. in Media Studies at Syracuse University’s S.I. Newhouse School of Public Communications. Her background in media research and communication theory informs both her strategic and tactical thinking in PR and media relations. Molly is a not-so-secret font enthusiast and enjoys pop culture criticism, contemplating digital identity, and making plans to travel to new places.