Today InkHouse published “The Modern PR Media Mix," a new eBook which provides a follow-up to last year's "PR in The Age of [In]Attention.” While the race for eyeballs on content and the consolidation of media consumption to social media platforms were the subjects of our previous ebook, "The Modern PR Media Mix," is about the response to this content saturation.
We outline how to effectively break through and the new tools available to us to do so. Essentially, this comes down to what InkHouse has identified as the modern media mix: sponsored content, social media and content amplification.
The full and free ebook is available here. We look forward to your thoughts.
Beth is the CEO of InkHouse, which she co-founded in 2007, and has grown into one of the fastest-growing PR firms in the nation with 100+ employees and four offices. Named one of the “Top Women in PR” by PR News, Beth is working to reinvent the PR agency model to bend it toward the kind of culture that catapults great ideas and jettisons the rules that no longer work. At InkHouse, Beth focuses on inventing and implementing the new strategies that shape the agency’s work. In addition to changing the PR profession, Beth is working to change workplace culture as an advocate for equal opportunities. A frequent contributor to Forbes and Fortune, she is widely cited in outlets ranging from NPR, to Harvard Business Review, Fast Company, Huffington Post, Bloomberg and The Boston Globe. Beth was an appointee to Governor Patrick’s Women in the Workplace Task Force, and currently serves on two boards of directors as vice chair for the Alliance for Business Leadership and the vice president of the Massachusetts Women’s Forum. Beth spent six years learning the ropes in startup technology PR at Schwartz Communications and then moved on to venture capital firm Charles River Ventures before she went to The Castle Group, a generalist PR firm, for which she was a vice president. She studied PR, creative writing and journalism at Syracuse University and graduated from its SI Newhouse School of Public Communications.