COVID-19 has turned the events world upside down, leaving companies everywhere wondering what to do. Do you cancel? Do you go virtual? Will the ROI for a virtual event be worth it?
Less than 30 days before its annual, 6,000-person conference, identity management leader Okta decided to move its entire Oktane20 conference online. I recently sat down with Okta Communications Director Lindsay Life to get her take on what the transition to virtual was like and how it affected keynote preparations, social strategy, media relations and more.
Going virtual allowed Okta to reach far more people than expected at the physical event, and Lindsay’s team is planning for all future events to have a much bigger virtual component. Watch the full video to learn how they did it:
Darah believes what you say to the world matters, so she’s spent her career helping companies craft the right narrative to reach the right people. Throughout her five years in the InkHouse San Francisco office, she’s built and executed strategic communications programs for fast-moving companies spanning enterprise tech, venture capital, consumer products and marketplaces. Her focus on business-driven PR initiatives and creative storytelling has helped clients build positive brand reputations and become go-to authorities with press.