Contributed by Samantha McGarry
As a communicator, Quora pushes all my buttons -- in a good way. But folks, let’s get serious. Let’s get over ourselves. Let’s stop trying to be cool and popular, let’s put on our business heads and focus on value and effort. Amid all this Quora buzz (and there have been several interesting articles written in recent days,) the following questions leap out at me. I don’t have the answers; I’m not sure anyone does yet. But it behooves us to think about this stuff before we jump on the bandwagon.
Ultimately, Quora feels like another interesting model for finding and sharing information and answers, engaging with quality people, and for distributing and linking to valuable content. But I also think we need to slow down and assess its viability – or we’ll be spending all our time in Quora-land and not enough time focusing on what really matters as PR professionals: delivering value and results.