This week, Twitter announced an analytics dashboard specifically for organic tweets. There is already a dashboard for measuring Promoted Tweets, but now for the first time, advertisers, Twitter card publishers and verified users can see how the tweets they haven’t paid for are doing – in real-time.
Organic Twitter analytics dashboard:
With the new Twitter dashboard you can:
The dashboard gives you the option to look at organic tweets, tweets and replies, and promoted tweets to see how each is performing. To dive even deeper into analytics, you can click on an individual tweet to see how the tweet performed over the first 30 hours and the total number of impressions, user click profiles (clicks on the name, @handle, or profile photo of the tweet author), link clicks, detail expands (number of times users clicked on the tweet to view more details), replies, retweets and favorites.
Insights from brands’ analytics
In order to help show this new dashboard’s value and to provide helpful Twitter best practices to increase engagement, Twitter looked at the data for “200 active brand advertisers” and found some patterns. First, consistency is key. Twitter posted that brands who tweet two to three times per day can reach an audience that’s equal to 30 percent of their follower base during a given week. The 200 brands that drove the highest organic reach utilized one or more of these tactics:
Dashboard analytics best practices
The new organic analytics dashboard can help you and your brand identify the best performing tweets and where your content can improve. Twitter recommends a few ways to use the dashboard to help improve your content strategy:
If you’re not a verified Twitter user, you can create an advertiser account by signing up here.