Video Q&A: GBH CMO Tina Cassidy on Public Media and Restoring Trust

Feb 22, 2021 Beth Monaghan

Public media has a special place in the American landscape. It’s responsible for creating groundbreaking programs around shared values of kindness and inclusivity. And we rely on it, now more than ever, to provide us with the facts. 

I sat down with my good friend and former colleague, Tina Cassidy, to talk about public media’s role in restoring trust in the press. She is the chief marketing officer of GBH, a public media entity and the largest content creator for PBS. Recently rebranded, GBH is behind national icon series like NOVA, FRONTLINE and Masterpiece. It's also the home of PBS Learning Media that offers free curriculum to teachers and students. 

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GBH produces news and content that’s accurate, accountable and ethical. In fact, for the 18th year in a row, Americans named PBS the most trusted institution in a nationwide survey

In this video, Tina discusses the impact of fake news on public media audiences and what GBH is doing to combat misinformation and encourage media literacy.  

Resources mentioned in this video: 

Beth Monaghan

Beth is the CEO of Inkhouse, which she co-founded in 2007 and has grown into one of the top ranked agencies in the country. Beth’s been recognized as one of the Top Women in PR by PR News, the Top 25 Innovators by The Holmes Report and as an Ernst & Young Entrepreneur of the Year finalist. Beth believes that shared values, and the freedom to create are the foundations of all meaningful work. She brings this philosophy to building a culture of creative progress at Inkhouse.

Read more from Beth Monaghan

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