According to a recent InkHouse survey of cybersecurity CMOs, 100 percent of respondents reported that they’ve had to shift their marketing strategy in light of COVID-19, and nearly 60 percent expect to have to shift again in 2020.
These figures left us wanting to hear more. So I (virtually) sat down with one seasoned and extremely savvy security CMO -- Gerry Grealish, Chief Marketing Officer at Ericom Software -- to discuss his marketing leadership moves during the pandemic.
Check out the video below to hear Gerry talk about the data-driven approach he takes to the marketing function at Ericom Software and how it will guide the several strategic shifts he anticipates having to make over the coming months as we navigate the uncertainties of the COVID-19 crisis.
Many thanks to Gerry for offering this invaluable perspective to our viewers in the cybersecurity community, including us at InkHouse. During the pandemic and always, we’re focused on staying in lock step with CMOs to execute integrated marketing and PR programs that are nimble, creative and continuously aligned with clients’ goals.
For the past 13 years, Tiffany has helped tech innovators – both emerging-growth and established companies – to differentiate themselves and succeed in competitive markets through targeted and aggressive integrated communications programs. Her expertise spans markets such as cyber security, cloud computing, enterprise software and renewable energy. Tiffany has led the PR efforts of more than a dozen IT security companies, leading to numerous acquisitions. She has a B.S. in Public Relations from Boston University’s College of Communication.