Customer conferences and user events are typically the highlight of the year for companies. They’re an opportunity to connect with customers, launch new products, wow prospects, and remind the press of why your company needs to be on its radar.
Last week I had the opportunity to attend a client’s biggest customer event of the year and see firsthand why it has become one of the top events in the industry – and why attendees come back year after year. Their secret – it’s all about the customers.
Here are four best practices companies can employ to help make their next event a success for customers, employees, partners, and press:
Jackie’s passion for storytelling and eye for detail help her stay ahead of her clients’ needs across several industries, from higher education to security and tech. She’s responsible for knowing what’s hot in her clients’ industries, where the next opportunity lies, and what clients need before they ask. She thrives on the relationships she builds and is always looking for new ways to tell her clients’ stories. Jackie has a bachelor’s degree from Stonehill College.