What do Disney, Tesla, and Newtown Savings Bank all have in common? According to John Dalton of Forrester Research, they are all pros at delivering top notch customer service. Why? Because everything they do centers on improving the customers' experience with their respective brands.
While I can't speak for Tesla or Newtown Savings Bank, as a parent who just returned from a Disney vacation, I can wholeheartedly attest to the attentiveness Disney pays to each of its visitors. Here are three things PR professionals can learn from the company that made wearing mouse ears cool:
In PR, we may not be helping our clients create the tech industry's answer to Disney's Magic Bands, but we can help them focus on the right kinds of experiences that can make them more memorable with reporters, influencers, customers and prospects.
Jackie’s passion for storytelling and eye for detail help her stay ahead of her clients’ needs across several industries, from higher education to security and tech. She’s responsible for knowing what’s hot in her clients’ industries, where the next opportunity lies, and what clients need before they ask. She thrives on the relationships she builds and is always looking for new ways to tell her clients’ stories.