In the world of public relations, the calendar means everything. Not only do our calendars tell us which tasks should take highest priority at any given moment, but also keep us from forgetting historically or culturally significant dates that might help draw some much desired attention to a client’s message. On that note, just in time for Valentine’s Day, here are five lessons PR professionals might learn from the favored holiday of florists.
I’m sure there are countless correlations to be made about how the media-relations side of PR is a lot like dating, but I’ll save that for next year’s Valentine’s Day post. Right now, I have to run to the florist.