You may understand how Pinterest can help plan a wedding but are you still wondering what it can do for your business? The latest craze in social media has been said to beat out major names like LinkedIn and Google when it comes to driving traffic. Pinterest is reportedly responsible for more than 3.6 percent of all referral traffic in January.
In fact, HubSpot reported that by simply adding the “Pin It” button to their pages, they accumulated more than 640 links from Pinterest in just two weeks. It’s clear that marketers need to be paying attention to this platform.
More than half of Pinterest’s users are women between the ages of 25-44, so the market you’re trying to reach may not yet be taking advantage of this platform. But the key word here is, “yet.” It’s important to use common sense when deciding how much time to spend on any social media endeavor based on its relevance to your audience, but it’s smart to reserve an account for your company now. We all know that the anatomy of a platform can change at any time and it only makes sense to be prepared.
Here are six tips to get your company going on Pinterest: