For our second interview of InkHouse’s Changemaker series, I sat down with long-time friend and 2020 Candidate for Congress (MA’s 4th District) Jesse Mermell. Jesse and I have a history of fighting some social justice battles together and I have learned so much from her about change -- and specifically, about how businesses can be catalysts for change. We talk about her life’s mission -- creating opportunity for people -- the best way to engage in a meaningful way, how companies can “walk the walk” to push real policy change and more. It’s not easy campaigning during a pandemic and virtual economy, but Jesse doesn’t shy away from a challenge. As she puts it, “We are building a plane as we fly.” If there’s anyone who can do it, it’s her.
Since the early days working around her kitchen table, Beth has grown Inkhouse into one of the top independent PR agencies in the country. She’s been named a Top Woman in PR by PR News, a Top 25 Innovator by PRovoke, and an Ernst & Young Entrepreneur of the Year finalist. Beth designed Inkhouse’s signature Storytelling Workshop to mirror the literary hero’s journey and to unearth the emotional connections that bind an audience to a brand or idea. She also uses narratives to build Inkhouse’s culture, most recently through two books of employee essays, “Hindsight 2020” and “Aren’t We Lucky?”