Ah, August—the month where people try to grasp onto that fleeting summer feeling with their last chance at vacation time. But with everyone from Obama to your coworker grabbing their beach towels and high-tailing it out of the office, it can put the brakes on any business momentum. And with a ghost town of an office and newsroom, there are a few adjustments you should make to your marketing and communications strategy.
Here are a few August PR takeaways to make the most out of a typically sluggish time of year:
After reflecting on the leisurely month of August, now is the time to start revving your engines for the fall months—or use the dwindling time to head to the beach yourself!