SAN JOSE, Calif. -- Over the last ten years, blogging and social media have provided women with a platform for communication, self-expression, activism, community and revenue. During this time, blogging platforms evolved, smartphones became ubiquitous, social media became second nature and brands, businesses and even politicians realized the influence of women and blogging.
This year, the BlogHer conference celebrated its tenth anniversary. What started out as a gathering of a few “mommy” bloggers has grown into a powerful enterprise that attracts a passionate gathering of more than 3,000 bloggers, the crème de la crème of keynote speakers and a who’s who of consumer brand sponsors. Attendees were entertained, educated and awed not only by powerhouse speakers/household names like Arianna Huffington and Kerry Washington but also by Twitter’s VP of brands Melissa Barnes (interviewed by “the most feared and well-liked journalist in Silicon Valley,” Kara Swisher), eBay’s CMO Richelle Parham and comedian Tig Notaro. We heard from some of the “original” bloggers from ten years ago and learned how the act of blogging for a decade has transformed their lives – both personally and professionally – as well as impacting society. And we were moved by the eloquence, courage, wit and insight of many individual bloggers who narrated their most powerful and personal stories during the Voices of the Year session. (Worth a read, believe me.)
There were many themes that resonated throughout BlogHer14. What struck me most – and which PR professionals and brand marketers should pay attention to – was that despite the quest for SEO, page views, traffic, monetization and buzz, the following five fundamentals still matter the most:
The chief takeaway for PR and brands: don’t overlook the fundamental motivations of bloggers and blogging communities. Find ways to help them tell the stories that matter to them. (You can find other practical tips for pitching mommy bloggers here.)
BlogHer14 drove thousands of tweets during its three days and after – here’s a handy dandy synopsis as told through 140 characters and images.