Co-Founder & CEO of Inrupt John Bruce on changing the web, knowing when to pivot and what his company has in common with Thomas Edison.

Sep 30, 2020 Beth Monaghan

John Bruce, co-founder and CEO of Inrupt, isn’t afraid of big change. Along with Sir Tim Berners-Lee -- the inventor of the web -- John is facilitating a “mid-course correction” of the web. By decentralizing the power held by only a select few, and allowing data to retain more value and stay where it belongs, John believes Inrupt can use the web itself to “right a tremendous amount of wrong.” 

I sat down with John to discuss what his ideal web looks like, how COVID-19 challenges can be catalysts for change and what motivates him to keep going even when he may only be able to see a few feet ahead down a foggy road. When addressing the latter question, John shared an interesting analogy. In the early 1800s before the invention of electricity, houses, theaters and buildings were burning down because gas was required to create light. When Thomas Edison  invented the lightbulb, it wasn’t a quick fix. They needed to build power plants, lay cabling, etc. -- that happened, of course, and Edison sold a lot of lightbulbs.  If you had asked in 1879, “What is electricity going to do for us?” Edison may have answered, “We’re going to sell a lot of lightbulbs.” He later said, “Where this thing is going to stop, Lord only knows." Thank you, John and Inrupt, for having the vision to sell a lot of lightbulbs.

Below is our video Q&A. 

Topics: Innovation, Technology PR, Clients, Changemakers Series
Beth Monaghan

Beth is the CEO of Inkhouse, which she co-founded in 2007 and has grown into one of the top ranked agencies in the country. Beth’s been recognized as one of the Top Women in PR by PR News, the Top 25 Innovators by The Holmes Report and as an Ernst & Young Entrepreneur of the Year finalist. Beth believes that shared values, and the freedom to create are the foundations of all meaningful work. She brings this philosophy to building a culture of creative progress at Inkhouse.

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