At the end of the day, behind any strong brand are fans. In sports, fans can boost a team during playoffs or tear them apart during a losing streak. In business, fans can play a similar role, either driving customer loyalty or negatively impacting a brand’s reputation. From time to time, a company can forget the value of an individual fan when looking at the high-level picture of increasing their profits. By taking a grassroots approach and recognizing the value of each and every individual fan, your company will see sustained growth year to year. Here are four ways to increase engagement with customers and grow your business.
Treat your fans like the brand ambassadors they are. Studies prove the strength of brand acceptance through word-of-mouth recommendations between friends. Show that you like them, and hopefully they will like you back.