Anyone with a cat (or a kid still under the influence of laughing gas from the dentist) can make a video and receive a lot of hits on YouTube. But there are also a lot of bad videos out there – that might get some hits – but will make you look ridiculous. Not in a good way.
So if you are a business or a mission-focused organization, here are four keys to making a successful viral video.
But of course, not every video needs to be a parody of someone’s song to be successful. Northeastern President Joseph Aoun (@JosephAoun) has launched a YouTube series highlighting innovation on campus. These quirky, funny videos are attracting attention not just among current and potential students, but also from the media. A Boston Globe editorial last week called the clips “refreshing at a time when many university presidents are seen by students as corporate-like fundraisers in chief.” As a Northeastern graduate, I concur and can say it’s the most time I’ve ever spent Googling the school.