We’ve all been there. Someone calls a brainstorming session and you all turn up, but either no one speaks or everyone has wild ideas that don’t apply to the goal of the meeting. That’s because a productive brainstorm requires focus and structure – both of which, I know, sound counterintuitive to the general randomness of idea generation. But trust me on this.
Here are some tried and true tips to help you run or participate in a fulfilling brainstorm with your work squad:
This system will help decide which ideas have “legs” right now, which to save for the future and which should never be spoken of again.
What you do with the ideas at this stage is totally up to you. You could share them with your team for a gut check or with clients as a delightful surprise (we love to exceed expectations). Or you can fully flesh them out or bake them into a strategic plan. Or all of the above.
A successful brainstorming session, for me, is like an injection of energy and excitement. The feeling of potential is contagious and empowering.