PR and Social InkLings for the Week of September 26

New Profiles, Don't Give up on Google+, Twacking Infographic, Twitter = Olive Branch, Mobile App Tips, Exercise and Creativity

Facebook’s New Profiles

This week’s social news was dominated by Facebook and its new profiles. From old information once believed to be long buried being uncovered and other privacy concerns, to fun cover photo suggestions, to a recent trademark infringement suit from Timelines.com, Facebook has been quite the media hog. So, what do you think of the new profiles? One thing is clear: for personal accounts, we can expect to continually discover changes. And what does the update mean for brands? It could be huge.

Twacked: When Twitter Accounts Go Bad

Most of us Twitterers take great care in cultivating a quality following. We share our expertise, opinions and, sometimes, personal information with the Twitterverse. Imagine if your treasured account was hacked and someone had free reign to use it to damage your Tweeting rep? It happens more often than you think. Check out this infographic and evaluate your account – is your password strong? Have you clicked on any suspicious email attachments lately? Remember, even though you may not have a following of Bieber caliber, you can still be at risk.

Israel Prime Minister Extends an Olive Branch over Twitter

Last Friday, the Prime Minister of Israel, Benjamin Netanyahu (@IsraeliPM) reached out to Palestinian officials via a Tweet: “We’re in the same city, in the same building, let’s meet here today. I extend my hand in peace.” That message, along with other tweets, was sent after weeks of controversy. Could 140 characters be the catalyst for change and peace talks? Wouldn’t that be something? Read more here.

Six Tips for Building a Mobile App

GigaOM held Mobilize 2011 this week, a conference that brought top mobile company founders and executives together to share what they’ve learned throughout their careers. Couldn’t make it to San Francisco for the conference? Don’t stress -- GigaOM has the top tips for building a mobile app from Pandora, Flipboard, Instagram, and other experts here.

20 Ways to Master Google+

When Google+ launched, people could not wait to join and explore all of its features. It wasn’t only the “new Facebook,” it was a “better Facebook.” Now, however, perhaps some of the newness has worn off, as user activity has declined. If you’re one of the many that are considering giving up on the site, maybe you just need to learn how to use it more effectively. Before you call it quits, check out these great tips to becoming a Google+ master. Because, really, everyone deserves a second chance.

The Creative Brain on Exercise

Tomorrow is the first day of October, and, in my mind, the unofficial start of autumn. For many, autumn signifies a transition into a busier time: school’s back in session, projects begin to ramp up at work and it’s hard to schedule time for yourself. This is exactly the problem. The time when you need to be the most creative is also the time where it seems your brain has hit the proverbial wall...and it’s not getting up. So what’s the solution? Tactics for making space for creativity vary from person to person, and for me, it is running. Check
out Fast Company’s article about Japanese Writer Haruki Murakami and his thoughts on the relationship between creativity and exercise – move your legs and your brain may follow.