Corporate storytelling is currently a challenge for most companies. Few haven’t felt the impacts of inflation, supply chain challenges, a retreating stock market, and the general discourse around a potential recession. Only time will tell if we’re experiencing an actual recession or a temporary pullback driven by forces beyond PR’s control.
Even companies that have weathered things well face an inherently skeptical media environment. Once simply reporting on “trust us” growth metrics for several years, reporters are now digging deeper into company claims. Where will the media go from here, and how can corporate communicators control their story?
Here are a few tips for companies to combat the headwinds of a turbulent market and skeptical media landscape. They also just happen to be good PR practice in all environments:
Jason is president of Inkhouse and spearheads agency growth from the San Francisco Bay Area. His singular mission is to debunk the myth that people can't be happy long term on the agency side of PR where he has spent more than 20 years working with companies in venture capital, technology and consumer.