Prioritizing and Ensuring Alignment to Drive Marketing Impact in Any Economy: Video Q&A With Starburst Data CMO Jess Iandiorio

Jul 24, 2023 Keith Giannini

At Inkhouse, we often say we “need to get scrappy” to generate results for our clients. But what does getting scrappy mean when it comes to company-wide marketing budgets and resources?

In this video interview, our client, Jess Iandiorio, CMO of Starburst Data, shares her philosophy around how to prioritize to do more with less and drive the biggest impact. Jess gets into everything from her career journey from market research to market leader to how “squirrel” funds help her bankroll creative ideas throughout the year. In addition to discussing her marketing playbook, Jess also shares advice for managing teams and how marketing leaders can navigate uncertain economic headwinds.  

Marketing in 2023: Doing more with less from Inkhouse on Vimeo.

 

Topics: Brand, Growth, Strategic Communications, CMO, marketing budgets, campaign planning

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