As we gear up for virtual Black Hat, marketing and comms pros have been tasked with engaging important audiences - from customers to prospects and media - in a new and different way. We spoke to industry veteran and Director of Field and Corporate Marketing at VMware Carbon Black Kate Cohen about some advice from her team in the lead up to Black Hat 2020. In addition to creative and customized content to engage viewers this year, Kate and her team are laser-focused on making the virtual booth a destination with guest speakers, 1:1 customer conversations and fun pre-show mailers for top-notch show involvement. Watch the video below to hear insider advice from her ahead of the event.
We also spoke to Black Hat’s organizers ahead of the event, and they shared how they’re approaching this year’s event differently, along with some tips for virtual attendees to ensure they get the most out of the event, albeit from home instead of The Wynn.
"Although we have made the switch to an all-virtual event, we're excited about the strong list of presenters, sponsors and attending media. We expect it to be a busy week of research trends, demos, company news, and networking opportunities. We're encouraging attendees to visit our agenda, tune into sessions that interest them, and virtually network with potential partners or registered media. Hot topics this year span everything from election security and disinformation campaigns to new mobile vulnerabilities, healthcare policy talks, auto hacks, and more. We also have a strong lineup of Community programs where attendees can have open discussions about lesser discussed topics in infosec such as mental health awareness and diversity and inclusion. While we're not traveling to Vegas this year, attendees can still get the same conference value and innovative industry insights that Black Hat always promises from the comfort of their homes.”
Thanks again to Kate and Heather for sharing their insights and tips ahead of Black Hat!
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Jill is an account director and has been with InkHouse for nearly five years. She helps oversee the growing cybersecurity practice and other fast growing b2b clients. She has more than eight years of PR experience with leading consumer and tech brands and holds a B.A. in Communications from Sonoma State in California.