So you’re thinking of creating a podcast for your brand, and why wouldn’t you? Podcasts are in. Twenty four percent of people listened to podcasts monthly last year, up from 21 percent in 2016, per Edison Research. But before you hop on this shiny new storytelling medium, consider these important factors:
Alistair Cooke, the famed British-American journalist and broadcaster once said, “I prefer radio to TV …. the images are better.” The same can be said of the power of podcasts for telling stories and discussing the issues that matter to you and your audiences. If you’re anything like me, listening makes me think, sometimes even more than reading or watching. So go ahead, think through these six questions and then create an amazing podcast. I can’t wait to tune in.
(Samantha is producer and host of the InkHouse PR podcast, InkCast.)