At a time when people are overwhelmed by the amount of news and information coming at them, and more able than ever to self-select what they want to see, hear and participate in, we’ve been exploring the cutting edge of audience engagement. In this third installment of our journey, called Project Curiosity, we explore the ways museums are evolving away from a perception of irrelevancy and elitism by creating innovative and creative engagement tactics.
Please watch the slideshare below as we share five lessons and videos applicable to many marketing and communications programs, featuring the amazing work these institutions are doing.