It’s happened to all of us… You have a fantastic and unique story idea, and you are working like mad to get a reporter interested. Not just any reporter-no smiling and dialing here…You already have done your homework and have a select few in mind who write about the very topic you are pitching and they are not biting. We know you haven’t committed any of these pitching sins that former reporter Lisa van der Pool warned us about in a previous InkHouse post.
So what to do when you have done your media relations 101 due diligence and there is no action-like not even a little. I have an expression for this: NR which means No Reaction. So how do you turn NR to AR: Appropriate Reaction?
Before you end up doubting yourself, feeling downright rejected and singing the pitching blues , and letting your client down, what are some ways to get out of such a rut?
So before you feel like Willy Loman from Death of a Salesman, buck up! You can turn this around…And you will.