In PR we understand the power of words and storytelling—but often it’s visuals that bring stories to life. Recently, I was lucky enough to be photographed by Stephanie Craig of Steph Craig Studios—it was one of the most profound experiences of really being seen. And the value of that is immeasurable. I sat down with Stephanie to learn more about how she goes about telling the story of a person, dos and don'ts for coming as your whole self to a photoshoot, and more.
Beth is the CEO of Inkhouse, which she co-founded in 2007 and has grown into one of the top ranked agencies in the country. Beth’s been recognized as one of the Top Women in PR by PR News, the Top 25 Innovators by The Holmes Report and as an Ernst & Young Entrepreneur of the Year finalist. Beth believes that shared values, and the freedom to create are the foundations of all meaningful work. She brings this philosophy to building a culture of creative progress at Inkhouse.