Last month, I contributed an article to PR News titled, “How PR Can Feed the Data Journalism Pipeline,” which is an important topic that can lead to huge PR success. Following are a few key takeaways from the piece (click on the link above to read it in its entirety):
Data journalism from a PR perspective is mining a company’s proprietary data, or conducting third party research, to illuminate a unique insight into its market. It has the potential to fuel the entire PR pipeline. However, not every piece of data is going to catapult a company to “The Today Show” or USA Today. The keys to success lie in the data itself and the creative presentation of that data. A successful data journalism initiative hinges on the following:
Some examples of InkHouse client campaigns that have worked well include and have garnered broad coverage in outlets ranging from TechCrunch, to “The Today Show,” Huffington Post, and USA Today (just to name a few!):
Beth is the CEO of Inkhouse, which she co-founded in 2007 and has grown into one of the top ranked agencies in the country. Beth’s been recognized as one of the Top Women in PR by PR News, the Top 25 Innovators by The Holmes Report and as an Ernst & Young Entrepreneur of the Year finalist. Beth believes that shared values, and the freedom to create are the foundations of all meaningful work. She brings this philosophy to building a culture of creative progress at Inkhouse.