Boston, like cities across the country, is experiencing quite the building boom, with more than $6 billion in projects currently under construction. Boston’s Mayor Thomas M. Menino has laid out a vision and goal of 30,000 new housing units before 2020, practically ensuring the cranes won’t be going away anytime soon. Pretty soon neighborhoods like Fenway and South Boston will have multiple new residential buildings just waiting to be filled with the next generation of innovators, great thinkers and entrepreneurs. But how will each developer distinguish his or her building to attract their potential tenant?
It will start with a great name. Choosing a name can be daunting, especially when it will live on for decades, and many feel at a loss when trying to start. We have thought through a number of naming conventions that can be used to ease the burden. Here are three ways to do it:
And what if at the end of the day, you still can’t come up with a name? Some developers have flipped the process on its head and asked the public for help with the new website Popularise. Anyone can give their feedback through comments on names, ideas for retail and more. And as we suggested in our post on community relations, it never hurts to engage your audiences early and often.
Alison manages account teams that work on campaigns, social programs, messaging and media relations efforts. She is also responsible for InkHouse operations and client retention. Alison embarked on her career in public relations after spending several years as an event planner, where she assisted in planning some of the largest events in Boston. She earned her undergraduate degrees in communications at Quinnipiac University and her master’s degree in marketing communications at Emerson College.