Virtual Events for a Virtual Economy

Apr 16, 2020 Beth Monaghan

These are unprecedented times that have burst us all into a virtual economy. While the reverberations of this will be far-reaching as they change the ways we live and work, in the short-term, they are completely shifting the way we connect with people. 

Panel discussions, town meetings, media briefings, Q&As, presentations and more have gone online. We’ve been seeing audience numbers for traditional events expand exponentially when they go digital (here’s one example from the Oktane user conference). While the opportunities for one-on-one connections certainly are the thing we’re sacrificing right now, there is much to be done in the virtual world when it comes to community building, engagement and yes, lead generation. 

Making the most of a virtual event requires careful crafting of the content itself -- from the host and speakers to the topic’s relevance to today’s market. It also requires a targeted digital strategy for recruiting attendees and engaging them -- and others -- with the content after the event is over. InkHouse Virtual Events is designed to help you do the following:

  • Identify the right topic and tone based on an analysis of the discussion in the media, what people are looking for online, and what’s trending on social media 
  • Recruit and organize the right speakers, whether it’s a one-on-one Q&A or a massive conference 
  • Train the host and speakers with strategies from our virtual media training playbook
  • Create content to attract your audience (newsletters, social media, etc.)
  • Manage registrations to maximize lead capture
  • Merchandise the content from the event to engage with participants after the fact and begin new connections with others who couldn’t attend.

See a sample of a virtual event we pulled together at InkHouse in just a few days below.



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Topics: event marketing
Beth Monaghan

Since the early days working around her kitchen table, Beth has grown Inkhouse into one of the top independent PR agencies in the country. She’s been named a Top Woman in PR by PR News, a Top 25 Innovator by PRovoke, and an Ernst & Young Entrepreneur of the Year finalist. Beth designed Inkhouse’s signature Storytelling Workshop to mirror the literary hero’s journey and to unearth the emotional connections that bind an audience to a brand or idea. She also uses narratives to build Inkhouse’s culture, most recently through two books of employee essays, “Hindsight 2020” and “Aren’t We Lucky?”

Read more from Beth Monaghan

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