Most Americans don’t know, according to a survey of 1,000 Americans ages 18+ that InkHouse conducted earlier this year in partnership with GMI Lightspeed. If you’ve taken a quiz about which city you should live in, or which career you should have, you’ve probably been on BuzzFeed though (see Who Am I Really? BuzzFeed Knows).
BuzzFeed has a massive audience. Just the other week, Mary Meeker issued her 2014 Internet Trends report, which put BuzzFeed at 130 million unique visitors and a 3x year over year growth. To put that in perspective, The New York Times has 31 million monthly uniques. Meeker’s deck also showed BuzzFeed as the top Facebook news publisher. I’m not surprised.
Yet, only 15% of respondents reported reading BuzzFeed, and 39% don’t know what it is. Among those who consider themselves to be tech-savvy, these numbers are higher. Twenty-one percent of those audiences read BuzzFeed.
What should we do with this? Embrace BuzzFeed and its lessons in viral content. Lists work!
Since the early days working around her kitchen table, Beth has grown Inkhouse into one of the top independent PR agencies in the country. She’s been named a Top Woman in PR by PR News, a Top 25 Innovator by PRovoke, and an Ernst & Young Entrepreneur of the Year finalist. Beth designed Inkhouse’s signature Storytelling Workshop to mirror the literary hero’s journey and to unearth the emotional connections that bind an audience to a brand or idea. She also uses narratives to build Inkhouse’s culture, most recently through two books of employee essays, “Hindsight 2020” and “Aren’t We Lucky?”