As PR Newswire is celebrates its 60th Anniversary (see their 60 Years of Stories here), they’ve asked us to weigh in on how the PR profession has evolved. InkHouse was born in 2007 out of the need for a different approach to PR. Part of this change is due to the fast-changing media business, to which we are inextricably intertwined. Print is struggling, online is trying to invent a successful business model, and reporters are changing beats and titles every single day. The other influence on the changes in PR comes from our digital world and the ways people share information.
All of this change is good for PR. In fact, the PR industry showed tremendous growth in 2013. While the tactics may be less familiar, the opportunities for PR have never been greater. Here are the five trends we see shaping the PR industry today:
We’ve been studying the changes in PR since the inception of InkHouse. If you’d like to take a walk down recent memory lane, here are a few resources on our industry’s evolution:
Happy anniversary PR Newswire! We are looking forward to 60 more!
Since the early days working around her kitchen table, Beth has grown Inkhouse into one of the top independent PR agencies in the country. She’s been named a Top Woman in PR by PR News, a Top 25 Innovator by PRovoke, and an Ernst & Young Entrepreneur of the Year finalist. Beth designed Inkhouse’s signature Storytelling Workshop to mirror the literary hero’s journey and to unearth the emotional connections that bind an audience to a brand or idea. She also uses narratives to build Inkhouse’s culture, most recently through two books of employee essays, “Hindsight 2020” and “Aren’t We Lucky?”