Okay, so you’ve heard of podcasting.
You have strong feelings about whether or not Adnan did it; were happy to hear about Ira Glass’s full ownership of This American Life; and regularly worship at the altar of Jad Abumrad and Robert Krulwich.
Podcasts were once the ugly digital stepsister of that age-old medium, radio. NPR-affiliated shows dominated podcasting. But thanks to an explosion of interest at the hands of Serial, podcasting is diversifying. More media outlets increasingly recognize the opportunity to reach new audiences. Earlier this year, Slate launched its Panoply Network. It includes long-time podcasting standbys, like the Slate Culture Gabfest, in addition to new offerings from other publications, like the New York Times Magazine Ethicists and New York Magazine’s The Vulture TV Podcast.
But culture-watching sites and publications aren’t the only ones getting into the podcasting business. Tech and business-focused outlets have developed some great new shows as well. Here are three we’re tuning into – and what you can expect
For Anne, public relations is all about the storytelling. She considers her clients partners on a shared mission to craft the strongest narratives and get those narratives in front of the right people. Anne was the first InkHouse employee in San Francisco and knows all too well the late nights and scrappiness required to get a start-up off the ground. Anne approaches public relations with a strong bias towards execution, doing whatever it takes to get the job done and provide strategic insight.