An increasing number of brands are focusing on the long-term value of building relationships with influencers and the kind of content collaboration that inspires better engagement with their customers. Given the vast world of blogger and social media influencers in today’s market, getting started with a formal influencer program can seem overwhelming, but it doesn’t have to be! Keep the below tips in mind as you are getting started:
Once your influencer program is up-and-running, it’s important to then manage the relationships closely and measure the program to determine how things can be adjusted or re-strategized. To ensure that the program is always fresh, new creative campaigns should be planned each quarter. And, similar to media relations, it’s important to keep in mind that a one-size-fits-all approach to influencer relations, frankly, doesn’t work.